“SELLING CAN BE THE HARDEST THING IF YOU GO EASY ON IT. AT THE SAME TIME, SELLING COULD BE EASIEST THING IF YOU WORK HARD AT IT” BY FRANK BETTER
YAY!!! This is finally my first book review that I wanted to do for the longest time. If you know me by now, you will now that I love reading books. I know nowadays, people read less and fewer books, however, people who are mega successful know the value reading and learning: they know it gives more value than standing in line on BlackFriday in front of Walmart getting a big TV.
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HOW I RAISED MYSELF FROM FAILURE TO SUCESS BY FRANK BETTER is my first book for the PAIN4GAIN PODCAST.
HOW I CAME ACROSS IT:
A few years ago, my friend AARON ZAUBER convinced me to join an muti-level marketing company that sold life insurance. Long story short on this, I was very successful at this and they got me like they get everyone else…they told me about the money I could make. There were only two things that I got out of that organization that benefited me later in life.
1) The value of insurance because if you die and you do not have any expenses to cover your death, then your family have to come up with a way to bury your ass. Not a nice thing to leave your family after your death.
2) The CEO of that organization was big reader and enforced that down to all the levels in that company; so naturally, if I wanted get good at selling, I read what the top sales agents are reading. I am so happy that I picked up that habit, because reading has changed my life so much!!!
WHY I LIKED THIS BOOK:
The author of the book (Frank Bettger) Is telling his story as a life insurance salesman in the 1920’s and the 1930’s. He used to play pro baseball back then until he blew out his shoulder in a game. Forced to find work, Frank’s highest education level was maybe that of a 5th grader. He had to quit school because his mother was not making enough money in her current job, so Frank decided to start helping the family. Obviously, the only work a non-educated man could find was manual labor, a debt collector, or selling life insurance. To him, those seemed like the only options he had after his baseball career was over.
So, he tried selling insurance for 6 months and FAILED miserably at it. He quit for a while and then eventually got inspired to go back out there to sell again. After the second attempt with a new approach in the industry and some pep talks that was given to him by his manager, he managed to sell more life insurance policies than any other agent in the office.
What I really liked about Frank, is that he sounds a lot like us when we fail or when we realize that this “thing” is not for us. We start to doubt ourselves, our skills, and values. When he approached it for the 2nd time, he was still scared and nervous to get in front of clients. From what he described, the only changes he made was that he was determined to make it work and use the law of numbers to work in his favor.
Another reason why I really liked this book and I was so impressed by it, was that he made over a million dollars in 20 years selling life insurance. Most importantly, part of those years of selling was during the great depression. Like shit, people were living on the streets, standing in food lines, etc. Selling life insurance is hard enough to the present day already, but selling life insurance in the Great Depression?!?!?!
WHO IS THIS BOOK FOR?
I know that there will be a lot of people who would say no to this book because it is a sales book, however, this is a perfect example of a person who still made a career and money during the worst times in American history. With that said, this book is great for anyone who does not see the light at the end of the tunnel.
This book is also good for the perfectionist who thinks that they have to be an expert at an area or master skill. Wrong!! What you have at the moment, is good enough for you to get started and most importantly, you can learn as you go!
Hope you like my book review and thanks for checking out the page.
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